A product designer

I have 3 years of experience shipping B2C products, specializing in creating innovative, user-centric solutions across multiple platforms. My passion lies in designing products that not only positively impact users' lives but also align with business goals.

Currently, as a product designer at Reframe, I focus on native mobile apps and user-centered web experiences. My ecommerce and healthtech background helps me design with empathy and understand diverse user needs, enhancing engagement and impact.

I hold degrees in Human-Computer Interaction from the California College of the Arts and Fashion Marketing from Parsons School of Design. My academic background, combined with industry experience, gives me a strong foundation in design thinking and user research, enabling me to seamlessly blend business and user needs in my work.
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Originally from Taiwan and now based in Brooklyn, New York. Outside of work, you'll find me immersing myself in music, exploring the great outdoors, and always can’t say no to a road trip.

Who is adaptive, connective, and supportive

Instead of being a towering mountain, I see myself as fungi — connecting, supporting, and balancing the stakeholders within an ecosystem.
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Travel has always been a big part of my life as I am always curious about the unseen and unknown. I've always been interested in learning about people, cultures, cities, and nature through travel. I’ve been to 32 states in the U.S. and 13 countries in the world, and hopefully those numbers will grow over the years to come.

Here is my journey 👀

2022

📱 Product Designer at Reframe

Reframe is the leading alcohol reduction app in the U.S., with around 150K paying users. As a Series A startup, it focuses on growth while helping users build healthier drinking habits through behavior change programs.
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I oversee end-to-end product design, specializing in creating interactive and intuitive native mobile experiences. This includes conducting user research, creating high fidelity design and prototypes for stakeholder review, and conducting usability testing.

2021

🎓 Master in Human Computer Interaction

California College of the Arts / Class of 2022 / GPA: 4.8

During my time at CCA, I learned to apply user-centered design principles to craft compelling interfaces, honed my design thinking and storytelling skills, and developed strong collaboration and communication skills while working with diverse designers on the team.

2020

🎨 E-Commerce & Digital Designer at State Cashmere

State Cashmere is a DTC cashmere clothing brand based in NYC, dedicated to democratizing the luxury of cashmere while championing sustainability.

In my role, I wore both designer and marketing hats, focusing primarily on overall branding, marketing strategy, and enhancing the mobile-web experience through A/B testing.

2018

🎓 Undergrad in Fashion Marketing

Parsons School of Design / Class of 2020

During my time at Parsons, I learned to understand consumer behavior, craft compelling brand narratives, conduct market research, and master visual communication—skills I now apply to create user-centered and engaging UI/UX designs.

2016

✈️ Taiwan to the U.S.

After receiving my bachelor's degree from Tamkang University (majoring in Chinese Literature with a minor in Business), I worked in retail at Zara, PRADA, and Allsaints in Taiwan for 2 years. It was during this time that I developed an interest in fashion and branding, which led me to pursue my passion in the big apple!